Personal Brief :Genius loci. Writing my Brief

Writing my own brief proved difficult for me and it is not something i have had to do. I did not realise how much thought goes into writing a project brief. However i appreciated the opportunity to create my own project focus. This allowed me to continue on from my previous project which i felt i was making good stead with.

My previous project focused on our obsession with technology and how we do not appreciate whats around us. I decided children are the people who are most at risk of becoming too absorbed by technology and thought of coming up with a way of re-engaging them with he history within their local area.


My Brief  

Project Sub Title: Remembering Our Local Genius Loci

genius loci



  1. the prevailing character or atmosphere of a place.


Project brief aims


This final project looks at re-engaging children with their local surroundings. Visually reminding them (and their parents) to pay attention to the history and culture of their local areas. Children are in danger of ignoring the beauty and antiquity that surrounds them due to the increasing use of technology that can be very asorbing taking them away from the outdoor well. Through artworks focused on a variety of perspectives from specific locations that have been forgotten I will educate children about culture and history that has gone unnoticed. Locations that will be selected are in close proximity to schools to create a clearer message to the target audience of children.

Outcomes need to be engaging visually and interactively. It is important to share how the atmosphere of a place can change with different knowledge and from different physical angles.

Project brief objectives


Make sure to experiment with my research as the final outcome should not merely be a piece of reportage, but allow the audience to feel and understand the space and message fully.

The outcome needs to include an interactive piece of design and a publication such as a zine or brochure as if to advertise these unobserved local pockets of interest.

Text will also need to be included in some means to add more than one aspect to the pieces of work.

 Project process

I will be using the following processes and media:


Drawing and mark making





Lino, mono or screen printing

Field Trips


  • I will be visiting local families that I babysit for to gain some first-hand research into opinions towards technology and knowledge of their local areas.


  • Museum of childhood to explore change in interests of children

 Skills gained

I will be developing the following skills:

Catering to a target audience

Working with type and image

Independent study skills

Final pieces

A professional presentation of your narrative explorations will be designed into multiple final outcomes:



  • Moving Image
  • Pecha Kucha final presentation
  • Printed zine with fold out poster in style of a brochure
  • Interactive designed images

Project 3 Genius Loci: Screenprinting

With my plan to create a poster zine for children I decided that it would be a suitable addition if it included a printed poster for parents to keep. This will help them to show an interest in helping educate their children on the history of the local area. The main zine will include illustrations activities and information on the history of the crystal. In addition, the zine will fold out to reveal a carefully designed printed poster that can be framed or displayed. The poster will use the colour scheme of the rest of the children’s zine.

Continuing on from my previous project ‘what’s up’ I decided to in keep with the screen printing theme. The colours will also come out bolder and more appealing to youngsters.


My screen-printed poster is based on the ground level historic palace and an image of the forgotten crystal palace subway below ground. To reflect the above and below I am layering an architectural illustration of the palace on top of detailed photograph of the Victorian subway.


I began by preparing my images in Photoshop in order to bitmap them for printing. For printing on A2 paper I printed both bitmapped images in full a4 size in order them to take up a large part of the page when placed slighting overlapping.

I began printing the architectural drawings of the palace in a bold pink as I was sticking to my bold child friendly theme. The bright colours will add to the vibrancy representing a bright history.

I decided that the building was almost too bright to work as the colour of the diagram of the palace as it will not stand out enough when contrasted with another colour. There for I printed the detailed image of the subway in pink as it needs to be lighter and subtler. In contrast with the pink I decided to use ultramarine blue for the palace as it is dark enough to stand out whilst still being bright and colourful. The two colours worked well together and I am pleased with the final outcome. On evaluation, I decided that the poster was missing some text and my next step is to work on adding a title to this page.