Personal Brief :Genius loci. Writing my Brief

Writing my own brief proved difficult for me and it is not something i have had to do. I did not realise how much thought goes into writing a project brief. However i appreciated the opportunity to create my own project focus. This allowed me to continue on from my previous project which i felt i was making good stead with.

My previous project focused on our obsession with technology and how we do not appreciate whats around us. I decided children are the people who are most at risk of becoming too absorbed by technology and thought of coming up with a way of re-engaging them with he history within their local area.

 

My Brief  

Project Sub Title: Remembering Our Local Genius Loci

genius loci

ˈləʊsʌɪ,ˈlɒkiː/

noun

  1. the prevailing character or atmosphere of a place.

 

Project brief aims

 

This final project looks at re-engaging children with their local surroundings. Visually reminding them (and their parents) to pay attention to the history and culture of their local areas. Children are in danger of ignoring the beauty and antiquity that surrounds them due to the increasing use of technology that can be very asorbing taking them away from the outdoor well. Through artworks focused on a variety of perspectives from specific locations that have been forgotten I will educate children about culture and history that has gone unnoticed. Locations that will be selected are in close proximity to schools to create a clearer message to the target audience of children.

Outcomes need to be engaging visually and interactively. It is important to share how the atmosphere of a place can change with different knowledge and from different physical angles.

Project brief objectives

 

Make sure to experiment with my research as the final outcome should not merely be a piece of reportage, but allow the audience to feel and understand the space and message fully.

The outcome needs to include an interactive piece of design and a publication such as a zine or brochure as if to advertise these unobserved local pockets of interest.

Text will also need to be included in some means to add more than one aspect to the pieces of work.

 Project process

I will be using the following processes and media:

Photography

Drawing and mark making

Collage

Letterpress

Film

Audio

Lino, mono or screen printing

Field Trips

 

  • I will be visiting local families that I babysit for to gain some first-hand research into opinions towards technology and knowledge of their local areas.

 

  • Museum of childhood to explore change in interests of children

 Skills gained

I will be developing the following skills:

Catering to a target audience

Working with type and image

Independent study skills

 
Final pieces

A professional presentation of your narrative explorations will be designed into multiple final outcomes:

 

Printed

  • Moving Image
  • Pecha Kucha final presentation
  • Printed zine with fold out poster in style of a brochure
  • Interactive designed images

Dialogue: Using mixed media

14.10.16

It was really interesting approaching a variety of different techniques in one day. After the process of collecting images we continued on to look at some practitioners and collage artists to get some inspiration. We looked at the work of

George Douglas,

Image result for george douglas collage
George Douglas. Collage and illustration

I particularly took inspiration from his use of ripped paper and confident approach. The us of block color against black and white works beautifully and is incredibly easy on the eye.

We also looked at the work of Hannah Hock:

Image result for hannah hoch faces
Hannah Hock. Collage Portraiture

I have in fact been interested of Hannah Hock’s collage work in the past within other projects as her style automatically appeals to me. The use of surrealism works really well in her pieces.

Ladislav sutnar:

Ladislav’s work is far more minimalist, however this works really well. His use of white space adds so much to the mixed media pieces. This is a new dimension of collage that i had not thought about before.

I did feel motivated and inspired by their techniques, especially from those mentioned above.Their  use of colour and their confident approach towards a page is what captured my attention the most. I took from this that i shouldn’t hesitate and need to change my attitude towards collage and creating large quantities of tests to see what works best.