As a group, we decided that we needed a new product and new brand identity following on from our market ready prints idea.
We felt that our product needed more of a focus and our last project was too vague. It is also not the Christmas period anymore so we felt the target audience would have changed.
Our team is made up of 5 students studying Illustration .
The shared task of selecting and illustrating the chosen practitioners was exciting for us and meant we all have a balanced workload within the project.
Karl Fitzgerald – Designer
Will Howells – Marketing
Jennifer Garwood – Promotions
Katie Hardcastle – Video Director and writer
Devya Kakkar – Branding
As a group of aspiring illustrators, our plan is to create a card game that educates and uses our own designs. We wanted to continue with our plan to produce our own illustrations, however we decided that we needed to divide this workload more equally in order to promote each and every one of us .
We brainstormed some ideas for interactive printed products and games came to mind. We began thinking about producing just packs of cards illustrated by us but decided that that this was not unique enough.
The game we came up with is similar to the classic top trumps Each card is a different designer/ artist that has inspired us as a students in the field.
The name came from a play on words from the book ‘the art of war’. The war of art is also well suited to this particular card game as the artist’s cards will be competing to win.
We are inspired in our own work by Artists and practitioners
We wish to inspire others.
Each card will have a caption or quote to give a little information about the artist for the players to learn from as they go. Each design in the style of the practitioner or the style of the illustrator (us).
The designs will get our own names and styles out there as well as educating other people with an interest in art and design to learn about practitioners that are less well known.
The scores and categories will teach the players a little about the kind of practitioner they are.
There will be a variety of different styles due to our illustrations all being different and created by different members of the group. Therefore, we needed to somehow tie all the cards together to make them work as a designed pack and we did this through the use of a colour scheme.
Pastel colours following on from our agreed colour scheme throughout market ready. The logo is simple and clear, in good contrast with the busy colours and design of the illustrations of the card
The logo will be placed on the back of each card perhaps with a subtle coloured background
The way the letters are arranged acts as a symbol for the ‘W’ and the ‘A’ battling against each other.