For the upcoming Christmas market, Sunday Up Market, we are on the path to creating our own product and brand. Its not easy to know where to start with a project like this so as a group we decided to come up with a product and brand ourselves around it.
We began by thinking about the target audience. Seeing as it will be a Christmas market we decided to think about what people are going to be looking for. we settled on items that could be bought as gifts such as prints and cards. They are also likely to be tourists, given that the Brick lane area is extremely popular among tourists.
As illustration students we decided this would be a brilliant way to get our own work out into the public domain. we first discussed the key ways of working that we enjoy within our creative field. screen printing was common ground for many of us. As a result of this we thought about creating prints. Being realistic we decided to think about an un-costly way to produce products ton sell. Screen printing is a cost effective way of creating something that we enjoy using facilities that we can make the most of. It also broadens our horizons as we are able to create bags as well as posters and cards. We are all fans of block colour and discussed that we fine line drawings really appealing. The bold colours will bring these drawings to life.
once we had decided what we are about we thought it be time to come up with a name and a unique selling point. We through around many ideas for names based on the screen printing process. We thought a squidgy would be a really suitable and clear symbol of us as a team. We thought about using the name squidgy as our company name, however thought this might be unoriginal and didn’t feel quite catchy enough. We began researching names for some of the processes that actually take place in the screen printing process.
We came across many technincal terms but the term ‘cured ink’ stood out to us. It is the ink once it has been cured through the chemical process that bonds the ink to fabric. The term is relevant if we would be making tote bags and almost sounds poetic. The work ink is included which also gives us a clear message about the kind of work we would create.