The Clenched Fist Archetype

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It is difficult to create a poster using an archetype with a background that is so well recognized. I decided not to look at the archetype in its original representation and began thinking more about the act of clenching a fist. After researching body language and what a clenched fist fundamentally indicates about a person, I discovered that all though it is quite a powerful, and often aggressive symbol, it is essentially a form of relaxation. I took this idea of stress relief and decided I could make a poster using shape and color to represent the progression from frustrations towards relaxation.

The background is made up of idealistic calming colours such as lilac and blue. I used circular shape to reflect calm by avoiding harsh lines. I found and image of a limp open hand and placed this strategically as part of the background to create a contrast with the clenched fist symbolism. Layering images of the typical clenched teeth and fists in the foreground presents a clear disparity between the two emotions reflected. The bolder lines and colours of these images force them to stand out.

I placed the symbolic crown from the iconic “keep calm and carry on” posters. Using this single component of the archetype suggests the Idea of calm without copying the entire design of that particular poster.


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This was my first time screen-printing and I was tremendously excited about the process. Working large scale, with colour and ink is exciting to me as this is how I have often chosen to work in the past. In a large group there Is only so much time each person can have on the machines, therefore I decided to choose and image to print as I thought it might be more straightforward to create a print than it would be using one of my own drawings. The image I chose is not only one of my favorite photographs but I thought it had a good contrast between a dense image in the foreground and a large-scale background that faded out. This image is of my sister and i as we laugh as children in front of the canary Warf. I also find this photograph quite architecturally appealing. I have only ever seen this photograph in black and white so I thought it would be a good opportunity to take advantage of the vibrant inks we had in the workshop. I chose ‘Magenta’ as I thought the colour was cheerful and wouldn’t come out too dark and dense once it had been printed.

Overall I was delighted with my prints. However I would have preferred to put some more of my own work into them, such as a drawing. I would also have loved to play around with colour and layers.

Toby Leigh Studio Space

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Toby Leigh is a London born Illustrator who claims this has given him a fascination in odd people and characters. He likes to listen to people on public transport and having conversations with people he meets and shopkeepers and such. I admire his approach and his studio was a perfect reflection of his spontaneous yet laid back character as an artist. The studio was an inspiring space that I’m sure any aspiring designer would be grateful to work in. Leigh is a great believer in working in a social environment in which you are surrounded by inspiration from your fellow creatives. The space was filled with comical and interesting objects that he had found and collected; yet not cramped and cluttered. Leigh showed us the process in which he works which I admired as he still used pencil and paper to mess around with drawings and working on them by hand. However he then scans them into the computer and works on them further in Adobe Photoshop and Illustrator. I found this a very constructive way of working and ultimately the outcomes are personal, brilliantly funny, with a homemade feel whilst also technically very skilled.


Fraser Muggeridge Studio Space

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Fraser Muggeridge is a London based designer who runs a studio in Farringdon. Visiting Fraser Muggeridge’s studio was an interesting experience. The studio was highly individual and full of life. With the walls covered in a collection of posters and Typography. Muggeridge was wearing his polkadot socks and slippers, which I thought was quite fitting of his character and studio. The studio space is very cramped and I got a sense of chaos. However for him I think it is organized mess and is obviously the best way he finds of working. I did also gain some inspiration for creating our own studio within our university. He take an approach of printing all work before completion to get a feel of its appearance off-screen is extremely useful. Placing all of these prints up on the walls also creates a sense of creation and inspiration in your work surroundings.

Bookbinding: The perfect square-bound book.


creating a non-thread book out of recycled materials is easier than you may think. However there is more making a square-bound book than the physical building of it. There are many things to be considered. Such as, Who is the target audience for your book ? ow does this affect your consideration of appearance and size?

I loved witnessing the making of a french fold recycled book. French fold means using scrap paper ( all of the same scale) and folding them perfectly in half to reveal only the plain side from the back of the previously used paper. These are then bound at the open end resulting in closed end pages that reveal old type and colour when looking inside each page.

After looking at many examples showing the various way in which our books could look and work i am looking forward to creating some of my own books , or even sketchbooks.