It is difficult to create a poster using an archetype with a background that is so well recognized. I decided not to look at the archetype in its original representation and began thinking more about the act of clenching a fist. After researching body language and what a clenched fist fundamentally indicates about a person, I discovered that all though it is quite a powerful, and often aggressive symbol, it is essentially a form of relaxation. I took this idea of stress relief and decided I could make a poster using shape and color to represent the progression from frustrations towards relaxation.
The background is made up of idealistic calming colours such as lilac and blue. I used circular shape to reflect calm by avoiding harsh lines. I found and image of a limp open hand and placed this strategically as part of the background to create a contrast with the clenched fist symbolism. Layering images of the typical clenched teeth and fists in the foreground presents a clear disparity between the two emotions reflected. The bolder lines and colours of these images force them to stand out.
I placed the symbolic crown from the iconic “keep calm and carry on” posters. Using this single component of the archetype suggests the Idea of calm without copying the entire design of that particular poster.